Portfolio
360 brand purpose campaign
A 360 media campaign demonstrating the impact of the professional skin care industry, through the lens of a correctional facility’s cosmetology program. Documentary-style content showed how skin care industry training provides employment skills, human connection, and a means of giving back to the community. Content outperformed benchmarks in paid and organic social media, as well as email marketing. The impact story was picked up by national media including Fortune, PopSugar, and industry publication BeautyMatter.
360 sustainability campaign
To support the launch of top-selling facial cleansers repackaged with a mono-material, recyclable pump, I developed a social media and PR campaign that effectively communicated the environmental challenge we were addressing. The campaign not only elevated brand awareness but also earned media coverage and global packaging awards.
Sustainability & brand communications content
This project highlights the personal narratives of two skin therapists who faced the possibility of losing their businesses during the pandemic. Through their resilience, they not only overcame challenges but also provided valuable insights for other small business owners in the beauty industry.
To bring these stories to life, I identified compelling subjects, hired and directed a video production team, and developed storylines that authentically captured their journeys. The result was a powerful project showcasing perseverance and inspiring other small businesses.
