Hello! I’m Lori MacGregor, a passionate brand strategist and communications leader. I love working with brands to capture their stories, craft compelling narratives, and meaningfully connect with their audiences.

I’ve spent much of my career working in the beauty and wellness space, helping brands stand out by identifying and highlighting their purpose and values. I’ve ghostwritten columns for CEOs and founders, won media awards recognizing culture and innovation, filmed documentary content in a women’s prison, and regularly distill complex topics into engaging content for internal teams and consumers.

Whether it’s developing brand strategies and messaging, building sustainability and impact campaigns, or drafting press releases, web copy, articles, and blogs, I ensure content reflects your brand voice. And because content needs to deliver results, I incorporate smart SEO strategies to engage and convert. SEO in the AI age? I’m on it.

Based in sunny Los Angeles, I’m an energetic hiker, runner, yogi, and outdoor enthusiast who loves making a positive impact both professionally and personally. Let’s work together to bring your brand’s purpose to life!