Hello! I’m Lori MacGregor, a passionate brand strategist and communications leader. I’ve spent my career helping brands define and communicate their vision and values, with experience in the beauty, fashion, health and wellness industries.

My heart lies in helping purpose-driven brands tell their stories, crafting compelling narratives, and meaningfully connecting with their audiences. I’ve ghostwritten columns for CEOs and founders, won media awards recognizing culture and innovation, led strategic social impact campaigns, and distill complex topics into engaging content for internal teams and consumers.

Whether it’s developing brand strategies and messaging, building sustainability and impact campaigns, or drafting press releases, web copy, articles, and blogs, I ensure content reflects your brand voice. And because content needs to deliver results, I incorporate smart SEO strategies to engage and convert.

But don’t just take my word for it!

Jessy Raspiller, Venture Well: After 10 years of self-employment, I found myself still struggling to create a clear marketing plan, implement effective strategies, and manage everything on my own. Lori stepped into my business and offered a fresh perspective, breathing new life into my brand identity and refining its language to truly resonate with my clientele. Beyond her expertise in keywords, SEO, and content strategy, she helped me streamline my systems, making marketing an effortless part of my everyday operations. Lori’s meticulous communication and compassionate guidance made the process not only effective but also enjoyable. I highly recommend her to any business looking to grow with clarity and ease.

Nick Pearson, Sober Outdoors: What I appreciate most about Lori is her ability to see the big picture. She truly sees the vision for the organization, but also the nuts and bolts that would get us to the next level. She’s always looking towards the horizon--challenging the narrative, challenging the organization, and yes, even challenging me! Her fresh perspective has pushed us to rethink and elevate our game.